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Coaching yourself to a wealthier future

IT has been unkindly suggested that the WA Football Commission is going to be renamed Cobb & Co. This is supposedly because they run all their coaches out of town. Unkind, I would have thought.

The reason for my introducing this subject in this fashion is to bring up the issue of coaches, but let’s leave aside Damien Drum and Ken Judge for the moment.

A coach who does seem to be making an impact on the Perth scene is one who has nothing to do with any of our sporting teams. Shirley McKinnon is a coach. She does not coach the local baseball team, softball team or the local netball team. She coaches salespeople. She is a director of McKinnon Sales Centre, a Subiaco-based coaching group whose raison d’etre is training and coaching sales staff to achieve personal targets and budgets. She also is the author of Coach yourself to wealth, a copy of which arrived at my office this week, in the company of the author.

Shirley has made an important discovery that she shares with us in the book. Her premise is that: “While there are a range of barriers to our achieving peak performance, I have recently discovered some which are common to whole groups of people, and I suspect, whole nations of people … money. There I have said it. I believe our attitude to money and wealth is one of the biggest barriers to achieving peak performance which, to a lot of people, means achieving financial indepen-dence.”

This is similar in many ways to the premise upon which Robert Kiyosaki’s book Rich Dad Poor Dad is based. Shirley draws on her vast experience of conducting coaching sessions with salespeople to get us to recognise that, if we are, for whatever reason, uncomfortable with the notion of money and finance, we will not be able to achieve the independence that we desire.

As Shirley says: “Very few of our decisions are based on logical thinking. Add money to the equation and the emotional barometer goes through the roof.”

Shirley’s book is all about getting us to recognise where the barriers to our success lie and what we can do to overcome them. She is not didactic or prescriptive in any fashion. What she does in the book is very much what she does in her one-on-one coaching sessions. She uses anecdotes and examples that have in some way affected her life or the lives of those around her. These anecdotes are then used to bring to your attention how they may affect your financial and business success.

Shirley attempts to identify the source of our barriers to money. In a fascinating chapter entitled The Aussie Battler vs The Tall Poppy, she looks at the role of religion in forming our early views about money.

These early influences on our psyche can determine our attitudes to money generally. Unfortunately, we envelop these attitudes and then subconsciously pass them on to our children and grandchildren. These then become the foundations for our views in life.

Shirley’s book is well worth reading. It is not a difficult or time-consuming read. For anyone who is involved in the sales and marketing game this is one book that will become essential reading. The book is designed to break down some of those barriers that we have subconsciously built up. The book is available from all good bookstores from the end of September and will retail for $29.95. That is a very good investment.

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