Coach can help executives to win

MANY CEOs are so caught up in running the day to day affairs of a business that they do not allow time to step back and assess longer term goals and strategies.

According to Dynamic Improvements managing director Graeme Alford, this age-old problem can be addressed by means of a personal coach.

“Many people devote their whole day to fighting grass fires – what is often needed is strategic thinking,” Mr Alford said.

“Often people are locked into thinking and acting a certain way without looking at the overall business.

“It needs an outsider to identify certain shortcomings and possible solutions,” he said.

Mr Alford said the first, and often hardest, step was for an executive to recognise there was room for improvement without feeling like a failure.

“They often believe that they have to be right all the time and they don’t always want to admit they are wrong,” he said.

Mr Alford believes it is the executives of the organisation who put the stamp on the whole organisational culture.

Such is the importance of the CEO that if they don’t get it right neither will their staff.

For example, if an executive is perceived as not listening to his staff, they may tend to emulate him and not listen to their clients.

“Listening is crucial to any business,” Mr Alford said.

“If the CEO is seen as more approachable, staff feel that they are being heard.”

The way a boss acted could filter right through the whole business structure, he said.

Mr Alford said he had developed a program which had been gleaned from a number of sources including the US.

The program is designed to help point executives in the right direction while also working on improving personal traits which are either beneficial or detrimental to the business.

Clients could choose from five, seven and a nine week programs during which time Dynamic Improvements coached the executive through the process.

Mr Alford said the programs were kept sort to prevent executives from coming to rely too heavily on the coach.

The idea was to help executives think and act decisively for themselves.

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