Chamber puts port city first

IN A bid to increase membership, the Fremantle Chamber of Commerce has embarked on a new marketing and promotion campaign together with the City of Fremantle.

Called Fremantle 1st, the campaign hopes to build on the strengths of the port city and strengthen its role within the State.

At the unveiling of the new brand, Mayor Richard Utting said Fremantle was often regarded as WA’s second city and it was time this was changed.

He said such changes would only come about if the local business community got behind the program and supported it.

Chamber CEO John Longley said it was important that businesses put the interests of the city before the interests of themselves or their business, because as a unified force much more could be achieved.

To be part of the Fremantle 1st program, businesses needed to become a member of the Chamber, he said.