Centres fall out of favour with shoppers

BIG super shopping centres may not be hitting the mark with consumers, according to research by the KPMG Centre for Consumer Behaviour.

The research into consumers preference for shopping found only 19 per cent of consumers favoured shopping centres compared with 58 per cent who fancied strip shopping.

KPMG Centre for Consumer Behaviour director Ross Honeywill said this pattern in favour of strip shopping had been increasing since 1994 and was particularly attractive to high yield consumers who contribute 47 per cent of consumer expenditures in Australia.

“High yield consumers are exhibiting a yearning for a ‘new village’ type of shopping,” he said.

“More and more consumers want their shopping to be an experience.”

East Perth Redevelopment Authority CEO Tony Morgan said research vindicated the Authority’s Royal Street development of a varied mix of retail outlets.

“East Perth has successfully created a cosmopolitan shopping environment in Royal Street, providing an enjoyable and interesting shopping experience for East Perth’s increasing visitation,” Mr Morgan said.

“Royal Street is emerging as a bustling ‘high street’ of East Perth, attracting a varied mix of retail outlets including fashion, a beauty salon, a bookshop and toy store.

“The street offers alfresco café dining, creating the type of shopping experience that is influencing the change in consumer trends.”

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