Cambridge Media targets new work after merger

23/03/2004 - 21:00

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CAMBRIDGE Media has merged its print division with Optima Press in a move designed to propel the Leederville-based publisher into a new business phase.

Cambridge Media has bought 50 per cent of Optima as part of restructuring plans and now plans to venture into new areas of the publishing market, including magazines.

The company has also trimmed it operations – scrapping its non-performing Internet division, which originally was piggybacked on the company’s publishing work.

The Internet division was initially established following requests from existing customers for publication web sites, however it was decided that a strategic partnership with web specialists made more business sense.

Cambridge Media managing director Greg Paull said the company was now working on a new corporate identity and was in the process of selling off equipment it no longer needed.

He said the newly merged entity had invested in state-of-the-art printing equipment and now boasted the most modern plant in the country.

Mr Paull said the company was focused on growth and was entering new areas of the market, including magazines, with the launch of lifestyle and surfing magazine longbreak in July this year.

“We are looking to grow by the number of titles,” he said. “We would look to add a couple of titles in the next financial year.”

Cambridge Media produces a range of medical, nursing and scientific publications with around 80 per cent of the company work stemming from the eastern States.

It also produces corporate and organisational publications including Brief, the official journal of The Law Society of WA and Eagle Eye the official magazine of the West Coast Eagles.

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