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Breaking down the business barriers

CHANGES to the State Government’s sponsorship guidelines are set to assist government agencies seeking support from the business community.

In keeping with the Government’s tough line on spending and moves to streamline the public service, changes to the Sponsorship in Government Guidelines will pull down some of the barriers that separate government from the private sector.

State Supply Commission manager strategic policy and advice Phil Turner said the guidelines have been revised to make them a lot clearer and clarify issues including legal policies and intellectual property issues.

“It’s all clarified basically to help small agencies understand … it’s for sponsorship both ways,” Mr Turner said.

“It’s not part of the budget plan. It’s part of the Commission’s role to devise policy and to make it understandable.

“Open and transparent are the key words.”

Government agencies have been given the opportunity to take part in workshops and training focus groups.

“We’re running a series of training sessions for all people who it will affect, all the public authorities or government agencies,” Mr Turner said.

It’s understood the new guidelines will touch a number of different agencies, not just the high-profile agencies such as the WA Tourism Commission.

The Ministry of Culture and the Arts, Sport and Recreation and Healthway are some of the agencies that work most intensively to source sponsors and act as sponsors for community events and activities.

The new guidelines should ensure integrity is maintained and that the individual agencies know how to handle the risks.

Eventscorp general manager Linda Wayman said the alterations to the guidelines covered sponsoring events and agencies seeking sponsorship.

Ms Wayman has worked closely with the State Supply Commission to develop the new guidelines and provide more sponsorship management details to help government agencies.

“It recognises that governments are more and more involved in this area,” she said.

“However, sponsorship with all government agencies except ours is not part of their core business, so there’s a great degree of difference in people’s understanding.”

The Sponsorship in Government Guidelines originally were developed in 1999, with a review a year later.

The new guidelines are the second publication following feedback from government agencies and a push to simplify the guidelines.

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