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Brewers are embracing the artistic and amazing, the weird and the wonderful with their labels in a bid to appeal to punters before they taste their wares. Photo: Attila Csaszar

Brand focus for brewers as market gets crowded

Not content with their brewpub being one of the most popular in the Margaret River region, the team behind Cheeky Monkey Brewery made a decision 18 months ago to get their beer into a wider range of venues.

While the move has been largely successful, Cheeky Monkey managing director Brent Burton said the distribution shift highlighted how challenging and competitive Western Australia’s craft brewing scene was becoming.

It seems WA punters can’t get enough craft beer, with the number of breweries in the state surging past 60 in the past 12 months.

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7th-Northbridge Brewing Company17,000
8th↓Billabong Brewing12,000
9th-Cheeky Monkey Brewing Co10,000
10th-Three Rivers Brewing Company10,000
11th↓Bush Shack BreweryNFP
62 breweries ranked by WA production per annum (in carton equivalents)

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