Ball helps kids

ON Friday, March 9 Perth’s advertising industry gets a chance to show its softer, more charitable side.

In an industry better known for long lunches and towering egos, the 2001 AFA Oasis Ball incorporates the Campaign Brief awards presentation and a charity ball to raise funds for Oasis, the Salvation Army’s homeless youth project in WA.

“This is Perth’s sixth ball to date and in total we’ve raised just under $500,000 that goes direct to the Salvation Army to use however they see fit for homeless youth,” AFA Oasis committee chairperson Peter Rich said.

Along with a charity and silent auction, nine awards will be presented including agency of the year, ad-vertiser of the year and advertising person of the year.

Unlike the extensive award presentation for the Perth Art Director’s Ball, OASIS restricts the creative awards to best TV, radio and print single, and TV, radio and print campaign.

The creative awards are judged by a panel of eastern states and international judges including TBWA’s Trevor Beattie (the man responsible for the FCUK campaign for French Connection UK) and David Droga, Saatchi & Saatchi London and Neil French, worldwide creative director Ogilvy & Mather.

Advertising work from BankWest, the Office of Road Safety, TAB Sportsbet and No Regrets Virtual Lingerie stores will vie for the six awards.

“Some of the results will be seen as fairly obvious and others will surprise,” Campaign Brief WA editor Martin Trevaskis said.

“I think it’s been a good year creatively, the entries are down a little bit, but I think agencies have exercised a bit more discretion.”

“The Police and Nurses Credit Society work was great creative work without a big media budget to support it.”

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