BN subscribers get new view

27/11/2015 - 09:54

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Business News has added a new feature to its product suite, with subscribers now able to choose from a selection of industries to deliver a personalised weekly news and data update via our new ‘BN Weekender’ email service.

Business News has added a new feature to its product suite, with subscribers now able to choose from a selection of industries to deliver a personalised weekly news and data update via our new ‘BN Weekender’ email service.

The first Weekender will be delivered to Business News subscribers on Saturday morning, with an initial spread of the three most read stories in each main news category.

Subscribers will be able to filter that selection their own way, using their login details to change the industry choices, which include resources, property, technology, arts and culture, deals, politics and the economy.

The Weekender also comes with a podcast ("Mark my words") featuring Business News news editor Mark Beyer and head of content Mark Pownall, which will cover the most important news and data stories of the past week and preview upcoming events and features.

The service also includes a list of the week’s three most viewed lists, organisations and people within the BNiQ data product.

Not only is BN Weekender the first weekend product launched by Business News in its 22-year history, it is also the first time subscribers can customise the news they receive.

A follow-on idea to this in 2016 will be programming of ‘Business News alerts’, which will allow subscribers the option of hearing the news from their most interested organisations and people the instant a news article on them is published.

The new email service coincides with the launch of new app, developed by Leederville-based Tek Labs, which will be available for mobile devices using the Android platform, as well as users of iPads and iPhones, following approval by the Google Play and Apple stores.

The app provides on the go access for the latest Business News headlines and BNiQ searches, along with another innovation – augmented reality (AR) advertising, where users can scan over print ads in the print edition and see 3-D models appearing. 

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