Austrade shifts export focus to Latin America

AUSTRADE is trying to shift WA business focus from Asia to the world’s second fastest growing region – Latin America.

Six of Austrade’s senior trade experts from Argentina, Brazil, Chile, Peru and Mexico are hosting a national series of business seminars on Latin America.

The seminars are designed to dispel the myths and stereotypes that have distracted exporters from the genuine and growing export opportunities in the region’s thirteen nations.

Austrade senior trade commissioner South America Rob Chard said that, despite its sheer size, many Australians had limited knowledge of the region.

“Many Australians have a stereotypical image of this region as plagued by natural disasters and unstable ‘high-risk’ economies. However, Latin America has undergone dramatic change in the past decade,” he said.

“Democracy and economies have stabilised, privatisation and liberalisation is spreading across a variety of industries and consumer spending is rapidly increasing due to an escalating middle class of around 13 million households enjoying annual buying power of US$20,000 and above.”

To date, Australian export interest in the region has been modest at around A$1 billion or one percent of total exports.

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