App/tech business of the week ~ Instatruck

12/08/2016 - 11:03


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Instatruck connects businesses and consumers with trucks on demand.

DELIVERY: Siobhan Lancaster and David Blomeley are targeting a share of the inner-city transportation market, worth $8.5 billion.

What? ~ Instatruck connects businesses and consumers with trucks on demand. A matching system makes it easier, faster and more reliable for businesses to get their goods delivered within capital cities.


Where? ~ Businesses can use the Instatruck app via the website, while consumers can use the app via iTunes or the App store. An android phone app will be released soon.  


Who? ~ Siobhan Lancaster and David Blomeley are co-founders of Instatruck. The founding tech team is Perth-based Bonobo Labs. Ms Lancaster is a corporate lawyer with commercial experience in mining, and Mr Blomeley has 20-plus years experience in the transportation industry.


Quote ~ We wanted to make it easier for owner operators to source more work. By creating a truck-matching algorithm with a great interface we wanted to provide customers with a better way to source trucks

-Siobhan Lancaster.


News/Market ~ Instatruck was initially self funded, and then had some angel investment.

Among the markets they are pursuing are: (i) businesses that need their goods transported immediately; and (ii) the largely untapped market for individuals who want their goods delivered at the time of their choosing. The market for inner-city transportation of goods in Australia is $8.5 billion. 

Recently named as finalists for WA innovators of the year award.

Instatruck launched its app on June 10 2016 and is ranked #2  in BNiQ Startups list


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