“Send smarter, contextualised location-based messages to your users today”.
Company GeoMoby - “send smarter, contextualised location-based messages to your users today”
What is it? Geo-targeting smartphone users is a new frontier of m-commerce. GeoMoby enables businesses to build the next generation of location aware applications. Use cases include targetting people as they walk through a shop providing them with relevant information in context to their location; sending safety alerts as a person approaches a prohibited area at a mine site or displaying a relevant ad on digital displays when users pass by.
GeoMoby can target smartphones from a distance of 5cm up to several kilometres. The company claims their application only uses 1% of battery life per hour while traditional GPS drains batteries at 33% an hour. GeoMoby has patented this feature.
Founders Chris Baudia (CEO) and Zac Durber (CTO)
The team graduated from Perth’s first Founder Institute in 2013, went finalists of WA Innovator Of The Year and in May won a Global Hackathon in Seoul, South Korea.
“While travelling around Australia in 2008, I wanted to know where nearby public toilets were. So I created an app that showed any toilets, based on current GPS location (“AussieLoo”!). It was my first step into the emerging world of location-based services and I then have identified a real pain: real-time accurate geolocation with minimum battery drain.” – Chris Baudia
Where Accessed? GeoMoby.com website
Funding Founder funded, bootstrapped and some investment to date. Company is currently raising more capital.
Target Market The location based services (LBS) Market is forecasted to grow from $8 billion in 2014 to $40 billion in 2019.
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Company page: http://www.businessnews.com.au/Company/GeoMoby
Launched: 1st August 2013
Ranked #29 in the Business News Startups List