App/tech business of the week – Friendly Phonics

13/03/2015 - 09:35

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An iPad app that helps children (or people with learning difficulties) to read. Friendly Phonics is a unique concept around correctly drawing letters and revealing exclusive, hand-painted artwork. The encouragement of repetition is the key to how it works.

LEARNING: Friendly Phonics is the first is a series of educational apps from Dawn Matthews.

What is it?

An iPad app that helps children (or people with learning difficulties) to read. Friendly Phonics is a unique concept around correctly drawing letters and revealing exclusive, hand-painted artwork. The encouragement of repetition is the key to how it works.

How does it work?

  • Select a letter
  • View hand-drawn letters
  • Listen to letters or sentences read aloud
  • Draw over a letter
  • Reveal flashes of randomised artwork for drawing a letter correctly
  • Unlock different areas to reveal more artwork

Founder

Dawn Matthews, international educationalist and artist.

Where can you access it?

From friendlyphonicsapp.com website or as iPad app from iTunes/App Store. Free for A, B and C letters, the user pays to unlock other letters and artwork.

Funding

Founder-funded. Ms Matthews has already begun working on the next app in the series.

Size of market

Launched February 7 2015. Target market is early learning schools and centres. It is estimated that dyslexia affects 10 per cent of the 3.6 million children attending school in Australia in 2013. The app has already generated interest in China for use in schools.

Ranked #2 in BNiQ Startups List

www.businessnews.com.au/company/friendly-phonics

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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