App/tech business of the week – Dressed

06/02/2015 - 15:12

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‘Dressed’ is a virtual wardrobe app for the iPhone. It allows fashion lovers to plan outfits and experiment with new looks by mixing and matching clothing, shoes, and accessories from their own wardrobe.

SMART: Adam and Kara Shaw are the team behind fashion app Dressed.

DRESSED                  

“Your entire wardrobe in the palm of your hand”

Who made It                

Husband-and-wife team Adam and Kara Shaw.

Mr Shaw has been developing mobile apps since 2009, with a previous app, NoteMaster, selling more than 120,000.  Ms Shaw is a marine biologist and also a collector of vintage fashion. Her focus is on marketing and design.

What the app does    

Dressed’ is a virtual wardrobe app for the iPhone. It allows fashion lovers to plan outfits and experiment with new looks by mixing and matching clothing, shoes, and accessories from their own wardrobe. 

We think fashion should be fun, and everything about Dressed was designed with fun in mind – from the way the clothing sways realistically like real cloth, to the ease of swiping a garment off the rack and onto your virtual mannequin

-Kara Shaw

Where?                          

From dressedapp.net, and $2.49 from iTunes/App Store.

$                                         

Bootstrapped from the previous apps’ sales revenue.

Size of market              

The market for female followers of fashion (who are also heavy smartphone users) is at least 25 million in the US alone.

The next step for Dressed is to focus on adding some of the most commonly requested features to the app and integrating the app into other existing fashion services.

Dressed is ranked #16 in BNiQ List of startups.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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