Agency cleans up with major eastern states account

WHILE most advertising agencies are just warming up for 2001, MJB&B have attracted a new national advertising account to their client list.

Fibre-based cleaning product manufacturer ENJO has chosen to work with MJB&B to develop their national marketing plan, including advertising, public relations, on-line marketing and strategic planning.

The decision to work solely with MJB&B will see ENJO’s marketing consolidated with one Perth agency.

“With growth of our business we always believed we needed to move to the next step and an advertising agency can give us everything in house,” ENJO managing director Barb de Corti said.

Recently listed by BRW as one of the top 10 fastest growing Australian companies, ENJO products were first introduced to Australia in 1994.

The fibre-based cleaning cloths and gloves claim to eliminate up to 90 per cent of the detergents and chemicals needed for home cleaning.

MJB&B approached ENJO independently as part of their pro-active business development.

“In a competitive market we have implemented a successful business development program to educate prospective clients about the services the MJB&B Group offer,” MJB&B group managing director Brian Bowley said.

Apart from ENJO’s business success, one of the reasons MJB&B approached ENJO was the high number of staff using the products.

“We put together an integrated marketing and communications proposal and they were very receptive,” MJB&B account director Damian Pike said.

The cleaning products have sold so well that after only seven years ENJO is one of the fastest growing businesses in Australia.

“From our point of view, we are very excited - this is a business with enormous potential and we’re very excited to be associated with it,” Mr Pike said.

It’s good news for the entire advertising industry in Perth to see entrepreneurial companies like ENJO choose Perth as the base for their headquarters.

If ENJO’s business continues to flourish, the challenge for MJB&B will be to convince them to retain their headquarters in Perth.

“Everything other companies do, we try to do differently,” Ms de Corti said.


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