All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.
From our road safety advocacy to our innovative trialling of new technology such as electric and driverless vehicles, RAC is driven by the need to improve the quality of life for our members, to help them feel more connected to one another and, through our mobility agenda, to ensure they can move about their State safely, easily, and in a more sustainable way.
With more than one million members in WA, the principles of social purpose and member value are at the centre of RAC. They drive not just our advocacy program but sit at the core of our overall strategy for the organisation. Our efforts to achieve genuine outcomes within our three mobility pillars — safety, accessibility and sustainability — are tracked via our Mobility Index to measure the effectiveness of our advocacy around these key social outcomes. This is how we ensure accountability within our advocacy and how we align it to our broader strategic purpose.
Of course, it’s essential we give meaning to our words, and some examples of how we achieve this include:
Over the past 114 years RAC has built a famous reputation that is unique to Western Australia. Our focus on improving the lives of our members and delivering them value at every opportunity has remained fundamental throughout our journey. In focusing on this as both our social mandate and our competitive point of difference we hope to become not just WA's most valued organisation, but one our members wouldn’t wish to live without.