Search
RAC’s Elephant in the Wheatbelt campaign ran from 2014 to 2018 and highlighted the impact of road trauma in the Wheatbelt.

A strategic approach to social purpose

From our road safety advocacy to our innovative trialling of new technology such as electric and driverless vehicles, RAC is driven by the need to improve the quality of life for our members, to help them feel more connected to one another and, through our mobility agenda, to ensure they can move about their State safely, easily, and in a more sustainable way.

With more than one million members in WA, the principles of social purpose and member value are at the centre of RAC. They drive not just our advocacy program but sit at the core of our overall strategy for the organisation. Our efforts to achieve genuine outcomes within our three mobility pillars — safety, accessibility and sustainability — are tracked via our Mobility Index to measure the effectiveness of our advocacy around these key social outcomes. This is how we ensure accountability within our advocacy and how we align it to our broader strategic purpose.

Of course, it’s essential we give meaning to our words, and some examples of how we achieve this include:

  • Last financial year, we provided road safety education to over 15,000 primary school students and almost 30,000 secondary school students.
  • Our world leading automated vehicle trial in South Perth has travelled 20,000 kilometres on public roads since August 2016. Earlier this year we also partnered with the City of Busselton to deliver the first driverless experience on public roads in regional WA.
  • The Australian-first RAC Electric Highway — a network of 11 fast charging stations between Perth and Augusta — has opened the road down south to electric vehicles.

Over the past 114 years RAC has built a famous reputation that is unique to Western Australia.   Our focus on improving the lives of our members and delivering them value at every opportunity has remained fundamental throughout our journey.  In focusing on this as both our social mandate and our competitive point of difference we hope to become not just WA's most valued organisation, but one our members wouldn’t wish to live without.

Add your comment

WA Revenue

2nd-HBF$1.71bn
3rd-St John of God Health Care$1.71bn
4th-RAC$743.5m
5th↑WAMMCO$380.0m
6th↓Geraldton Fishermen's Co-operative$303.2m
65 not for profit businesses ranked by WA revenue most recent financial year

Number of Employees

Not For Profit Businesses

BNiQ Disclaimer

Special Report

Great for the State – Edition 6: Values & Purpose

Great for the State – Edition 6: Values & Purpose

27 August 2019

We’re taking a close look at how our biggest businesses operate with values and purpose for the good of Western Australia.

Authenticity an opportunity for business success

Authenticity an opportunity for business success 

All businesses have a purpose to grow and be profitable, but consumers are increasingly demanding companies commit to more than their bottom line for the benefit of society.

Pursuit of purpose key to Wesfarmers rise

Pursuit of purpose key to Wesfarmers rise 

Wesfarmers played a big role in bringing credibility and respect back to the business sector after the turbulent events of the 1980s.

Main Roads committed to indigenous impacts

Main Roads committed to indigenous impacts 

Main Roads Western Australia chief executive Peter Woronzow is embracing the unique opportunity for community development that comes with managing one of the world’s biggest road networks.

Miners embrace challenge of social licence

Miners embrace challenge of social licence 

Western Australia’s resources sector has evolved a long way from the perception, erroneous or otherwise, that its biggest and most profitable players are only interested in removing minerals from the ground and selling them to the highest bidder.

Values in action – snapshot of WA  companies operating with purpose

Values in action – snapshot of WA companies operating with purpose 

How ten Western Australian companies operate with purpose.

Finding purpose - When I grow-up

Finding purpose - When I grow-up 

“A Fireman! I want to be a Fireman!” was a declaration that I made one morning at the breakfast table to my Father at the age of seven.

A strategic approach to social purpose

A strategic approach to social purpose 

From our road safety advocacy to our innovative trialling of new technology such as electric and driverless vehicles, RAC is driven by the need to improve the quality of life for our members, to help them feel more connected to one another and, through our mobility agenda, to ensure they can move

The values project

The values project 

At the UWA Centre for Human and Cultural Values we know a lot about values. Here are three things you should know, based on our work on The Values Project.

Valuing people delivers social benefits

Valuing people delivers social benefits 

As a mining contractor, Macmahon’s core value of safety is driven by our view that no job is worth doing unsafely, which is particularly prudent given the environment in which we operate.