EVER seen that billboard ad with the aged barefoot water skier blasting along, holding the bar with his foot? I love that ad. The funeral home advertising it has a simple, yet powerful message: “Live life to the full”.

EVER seen that billboard ad with the aged barefoot water skier blasting along, holding the bar with his foot? I love that ad. The funeral home advertising it has a simple, yet powerful message: “Live life to the full”.