DAY spas have emerged as an alternative extra-curricular activity for those attending confer-ences in Perth. And Keturah Day Spa at Highgate has captured a piece of the action offered by conference delegates tired of the fairways, restaurants and bars.Keturah Day Spa owners, Doctors Daniel and Kit Hoffman, have built up the operation from a basic small shop with a couple of cubicles to an impressive wellness centre in just five years.Demand for the day spa has forced the Hoffmans to make a career change, leaving general practice behind for the serious business of wellness.“We concentrate on corporate bookings and it’s part of the reason we’ve done the expansion, and it works very well,” Daniel said.Kit has refocused her career on cosmetic medical services and anti-ageing treatments, including botox and collagen injections.Keturah markets itself to the corporate sector as a positive experience for staff and clients that promotes wellbeing and can lead to increased work satisfaction and productivity.“To attract the corporate market you need a certain amount of rooms and we also have a large staff,” Daniel said.“We designed it so we could get groups of 10 to 12 people. We often get pharmaceutical busi-nesses in with groups of doctors or employers bringing in a group of employees.”He claims that, while golf or an expensive dinner may not appeal to everyone, relaxation is something almost everyone craves.Keturah Day Spa sells itself as a one-stop shop for wellbeing – massage, float tanks, steam treatments and facials are just some of the services available. In addition to the services there also is a range of cosmetic products developed and produced in WA.But you’ll need to book. Keturah Day Spa is booked up to three months in advance for weekend treatments.“Day spas are booming around the world,” Daniel said.“In the US only golf, movies and cruise liners do more business than day spas.”Keturah Day Spa has an annual turnover of more than $1 million and the facilities are working at full capacity.“All the new five-star hotels around the world have day spas … all the hotels around Perth have booklets which offer the guests a little bit extra,” Daniel said.Keturah Day Spa has appealed to the Tourism Council of Western Australia to further its pitch for tourism opportunities linked to day spas.Daniel would like to see the WATC take an active interest in WA’s fledgling spa industry as a means to attract tourists to Perth and WA.Daniel claims spa tourists spend an average of $100 a day and more than five times that on services like accommodation, meals and shopping during their stay.
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