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96fm wins breakfast listeners

SOUTHERN Cross Broadcasting must be rubbing their hands with glee.

Not only has the new 96fm breakfast team attracted good ratings, the station has also built on the lucrative 25-39 demographic.

Gary Shannon and Jane Marwick have seemingly achieved the impossible and brought their high ratings with them from PMFM (now called The All New 92.9) to the new breakfast slot at 96fm.

After all bickering and legal proceedings surrounding Mr Shannon and Ms Marwick’s move to 96fm, the first radio ratings survey for 2001 shows 96fm has beaten The All New 92.9 in the breakfast slot and picked up 6.8 per cent in the 25-39 demographic.

The All New 92.9 has slipped 5.3 per cent in the breakfast slot despite the success of the fugitive competition and the Lotto Skyworks.

Austero’s Mix 94.5 and the All New 92.9 claims the media attention and turmoil in the radio

marketplace have led to unusual

survey results not necessarily indicative of any ongoing trends.

“The marketplace is in turmoil and the survey results are in turmoil too,” Mix 94.5 and The All New 92.9 managing director Gary Roberts said.

“The cumulative audience of over 400,000 suggests people are changing stations and still listening to what’s going on.

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