Stephanie Lang is the director of sales & marketing of Seashells Hospitality Group (SHG) which involves a spectrum of consumer and trade sales, marketing and public relations activities for Seashells’ resorts in Mandurah, Scarborough, Broome, Yallingup and Fremantle. Ms Lang has been directly involved in tourism product developments including the opening and launch of Seashells Mandurah and Yallingup, the creation of a new brand and positioning strategy for SHG, and winning 8 Western Australian and 2 Australian tourism awards. Prior to her time at Seashells, she spent 9 years as the sales manager for UK/ Europe at Tourism Western Australia in London where she was responsible for the advertising, public relations and WA market development throughout the UK and Europe. Ms Lang is a committee member of the Australian Tourism Export Council WA Branch and held the position of chair from 2006 to 2008. Prior board positions have been held with the Perth Convention Bureau, Perth Region Tourism Organisation, Mandurah & Peel Tourism Organisation, and a number of Tourism Western Australia advisory panels.