Sally Hollis

Sally Hollis is a tourism and hospitality professional who has held senior roles at State and National levels in peak tourism industry organisations over the past 25 years. As a founding director and national manager, Ms Hollis was instrumental in the development of the Australian Tourism Accreditation Program and was the inaugural chief executive at Tourism Council WA. Her work focus is working with small business and industry associations to achieve their goals in an environmentally sustainable and socially conscious manner. Ms Hollis has been a member of many advisory boards and committees including Rottnest Island Authority, Araluen Botanical Park Foundation, Forum Advocating Cultural and Eco Tourism, Department of Environment & Conservation, Pacific Asia Travel Association, Tourism WA, WA Hospitality & Tourism Training Council, WA Indigenous Tourism Operators Committee, Disability Services Tourism Industry Group, Department of Consumer & Employment Protection Holiday Accommodation Review Committee, and the Federal Tourism Minister's Accreditation Consultative Committee. Ms Hollis joined Tourism Council WA in 2001 as an executive officer and became their accreditation manager in 2005, senior project manager in 2008, and a consultant trainer and industry specialist in 2016.