Pippa Leary joined Swift Media as chief executive in August 2019, and was appointed to the board in April 2021 as managing director and executive director.
She has experience in commercial innovation and digital media space, having spent more than 20 years with Nine Entertainment Company and Fairfax Media, as well as several non-executive roles. Ms Leary was commercial director of Nine’s digital sales team (achieving the number one ranking in the Australian market during her tenure) and the former chief executive of APEX Advertising, a joint venture between Nine and Fairfax Media. Prior to APEX, Ms Leary was managing director of the media division at Fairfax Digital where she was responsible for the launch of WA Today, Brisbane Times, The Vine and Business Day. She was also involved in the acquisitions and integrations of RSVP, Stayz, Essential Baby and Weatherzone.