Pierre Fallourd is highly recognised in the pearl and jewellery industry for his role in developing and marketing Golden Pearls globally for over 15 years for Jewelmer. He has an Executive MBA from the Asian Institute of Management in Philippines and is a business graduate from the French Management School in Audencia, France. Mr Fallourd is a specialist in managing the pearl value chain and maximising the use and value of each pearl harvested. He joined Atlas Pearls in 2013 as its national sales and marketing manager before taking on the roles of vice president pearling and chief executive in 2014, and subsequently as managing director in 2015. Mr Fallourd is fundamental to Atlas Pearl’s cradle-to-cradle strategy of extracting and maximising all aspects of the pearl and its by-products.