Lee Hunter is a former senior Google executive, most recently serving as head of marketing strategy & innovation for Google Asia-Pacific, where he was responsible for incubating and launching innovative strategies for the company’s key business priorities across the Asia-Pacific region. Mr Hunter was head of advertiser acquisition & growth marketing for Google UK and Ireland, where he was tasked with running the Google AdWords advertiser acquisition strategy which resulted in the company consistently exceeding targets in Europe's largest market. Mr Hunter also spent several years at YouTube, most recently as global head of brand & creative, where he led many of the online video channel’s biggest entertainment initiatives including the YouTube Music Awards and the YouTube Rewind 2012 and 2013 campaigns, as well as spearheading branding and creative development. Mr Hunter was Head of Consumer Marketing across EMEA for YouTube and has also held senior roles at Deutsche Bank and AMP Financial Services. Mr Hunter is very experienced in the online advertising industry and spent many years living in Silicon Valley where he has extensive contacts.