Jo Hunter

Jo Hunter has over 15 years of experience as a senior manager and management consultant. Her area of expertise is strategic marketing and marketing planning/implementation, having consulted extensively to high profile organisations in both the commercial and not-for-profit domains.

During her time in the corporate sector, Ms Hunter has contributed to improvements in business performance including growth in sales and operating margin, the successful development of new products, accurate demand forecasting, and increased ROI for sales and marketing investments. In addition to marketing consulting, she has provided strategic planning advice to major sporting organisations, local governments, statutory authorities, industry bodies and private sector organisations.

Prior to becoming a principal of Pollen Strategy, Ms Hunter was a senior consultant at Churchill Consulting, the national marketing manager for Force Technology International, demand manager at Lion Nathan, account executive and merchandise planning executive at Nestlé Australia, and had consulted to The Marketing Centre and Black House in Australia.