David Hogan founded Scoop Magazine in 1997, which ran for 19 years before closing in 2016. The Subiaco-based business had a stable of lifestyle, design and travel magazines and websites. Mr Hogan spent most of the early nineties in Japan becoming an executive recruitment consultant, sourcing and matching local Japanese executives with international companies based in Japan. A business level Japanese language ability speaks for itself, as does a Masters of Business Administration from Murdoch University. He was also the winner of the Murdoch University Strategic Alliance Partner 40under40 award in 2002. Currently, Mr Hogan is working on Scoop Digital.