SFG Australia was created in 2011 through a merger between Shadforth Financial Group and listed advisory firm Snowball Group. SFG Australia Limited (SFGA) is a non-aligned financial advice and end-to-end wealth management firm listed on the Australian Securities Exchange (ASX: SFW). The Group provides a full range of wealth management services clients based on their needs. This includes: strategic financial advice, portfolio administration solutions, portfolio construction and management services, insurance (both general and risk) solutions, finance broking, stockbroking, corporate superannuation, accounting and tax services.
SFG Australia was formerly known as Snowball Group Limited (ASX: SNO). Snowball was formed in 1999 and shortly thereafter acquired a financial planning business and an established accounting practice. In December 2001, Snowball listed on the ASX through a reverse takeover of Fleet Capital Limited. Post listing, Snowball grew both organically and through acquisitions, acquiring various financial advice, wealth management and associated accounting businesses, including the Western Pacific dealer group, Officium Capital and the Western Pacific practice based in Cleveland, Queensland.
On 26 June 2011, Snowball merged with Shadforth Financial Group Holdings Limited (Shadforth), a national financial advice group. Shadforth was formed in 2008 specifically to create a federation of established, independently owned financial advice firms located in major centres within Australia (with the oldest tracing its heritage back to 1924).