Just as many of Western Australia’s business are eying the booming Chinese marketplace, a local Chinese language newspaper is looking to bring the attention of many of China’s company leaders to Western Australian businesses.
The Oriental Post has secured 150 minutes airtime with a business and technology program in China and is offering WA companies segments on the program.
The Oriental Post publisher Sandra Lui said the program – Keji Quan Fang Wei – was a valuable way for companies to gain exposure to the huge Chinese market – one of WA’s top export destinations.
The 14-minute program, which translates into English as ‘technology from all directions’, has been established for more than 20 years and introduces companies and new products on 47 TV stations to 20 provinces across China.
The program has a potential audience of 500 million people.
Dr Lui said she was able to secure the airtime following a recent trip to China after she learned that companies from South Korea and the UK has also been using the program.
The WA initiative is a joint venture between The Oriental Post and Bejing TV-3.
Dr Lui said the segments would be ideally suited to larger mining and oil and gas companies with a presence in China, however she also suggested other export industries such as wineries could gain value by teaming up.
The Beijing TV-3 production crew will be in Perth between May and April to film the segments, which will be aired between July and August this year.
China is WA’s second largest trading partner. According to the WA Department of Industry and Resources total trade between WA and China reached $A5 billion last fiscal year, with exports comprising $A4.4 billion.