Special Report: Dry times for wineries

Turbulent times in the wine industry have led to some wineries looking to alternative revenue streams, such as events, to drive interest in the brand.

WESTERN Australian wineries are proving that "variety is the spice of life" as the industry attempts to deal with contracting markets, a falling dollar and increasing costs by introducing new varietals to help excite palates and enhance purchase

AS Western Australian wineries deal with the downturn, there is opportunity for operators to take stock of their business, focus on the areas that need attention and enhance their brand, their bottom line and their chances of survival.