nearmap signs Google Maps deal

19/12/2013 - 13:57

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Perth-based mapping services firm nearmap has bolstered its content offering, signing a commercial licence agreement to incorporate Google Maps into its products.

nearmap managing director Simon Crowther

Perth-based mapping services firm nearmap has bolstered its content offering, signing a commercial licence agreement to incorporate Google Maps into its products.

The agreement will allow nearmap to add national satellite imagery to its current coverage area, as well as an enhanced user interface and upgraded measurement tools and capabilities.

"This new relationship is part of a continuing strategy to align nearmap with world-class partners such as Amazon Web Services and Google," nearmap managing director Simon Crowther said.

"nearmap's focus will be to continue to innovate and offer our customers the most compelling and up-to-date maps and tools available to help them increase productivity, minimise the need to visit a location and save time and money."

The company has sought to differentiate itself from its competitors by updating its maps much more frequently than other providers and providing high-resolution imagery.

It claims to regularly cover more than 85 per cent of Australia's population with its PhotoMap technology.

The Google Maps agreement was cheered by nearmap shareholders, with nearmap shares up almost 15 per cent to 54 cents at the close of trade.

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