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e-business tips

THE MORE agile you are, the better you will succeed in e-business.

This was the key point made at Cisco Systems’ recent E-day Business E-fficiency Forum in Perth, according to Cisco Systems small and medium business development manager Peter Ambrose.

The forums, which are held twice a year in Perth, aim to provide small to medium enterprises (SMEs) with tips and tools on how they could use Internet technology to reduce costs and expand sales.

Mr Ambrose said while SMEs were the backbone of the Australian economy, many were not using the Internet to its full commercial potential.

“SMEs need to create a business culture that identifies with an e-future – as opposed to a culture that sees e-business as just another form of trading,” Mr Ambrose said.

“They also need to rollout their e-business model in manageable bites.

“Choosing partners well is crucial. E-business is not a sole venture and involves a team approach.

“SMEs also need to have the proper architecture to be future-proof – which means having more than just one phone line.

“And finally, you need a business study to establish whether the move to e-business is being done for the right reasons.”

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