ZipTel aims for 1m downloads of ZipT app

02/05/2014 - 15:38

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Telecommunications firm ZipTel has signed a marketing deal with Zhenya Tsvetnenko’s Mpire Media to promote the former’s ZipT smartphone application in more than 120 countries.

Zhenya Tsvetnenko

Telecommunications firm ZipTel has signed a marketing deal with Zhenya Tsvetnenko’s Mpire Media to promote the former’s ZipT smartphone application in more than 120 countries.

ZipTel said the objective of the marketing deal was to achieve 1 million downloads within six months of the ZipT app, which is similar to Viber and allows customers to make cheap international calls on their smartphones.

The app will initially be marketed to potential customers in the US and Brazil, however the campaign will be widened to millions of customers in more than 120 countries, ZipTel said.

Customers are charged to download the smartphone app and can make international calls at cheaper rates.

ZipTel executive director Bert Mondello said the marketing agreement would significantly drive the company’s sales growth and global market share.

AussieSim, which was co-founded by Mr Mondello, is in the middle of completing a backdoor listing on the ASX announcing in January its intentions to merge with Skywards – a former metals exploration company.

The combined group will change its name to ZipTel and Mr Mondello will be appointed as chief executive.

AussieSim shareholders will hold at least 47 per cent of the issued capital in the public entity upon completion of the deal.

Skywards is seeking to raise at least $3.4 million as part of the merger, which is expected to be completed later this month.

Patersons Securities has been appointed lead manager of the capital raising.

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