04/02/2009 - 09:14

Woodside unveils new logo

04/02/2009 - 09:14


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Woodside Petroleum has today unveiled a new logo, the first substantial change in 32 years.

Woodside unveils new logo

Woodside Petroleum has today unveiled a new logo, the first substantial change in 32 years.

Woodside chief executive Don Voelte said the changed logo better acknowledged Woodside's emergence as a global leader in liquefied natural gas.

"Liquefied natural gas is one of the cleanest conventional fuels and we wanted our logo to reflect the company's focus on this energy," Mr Voelte said.

"The new logo conveys a clean, modern image, while continuing to acknowledge our past and recognise the foundation projects that will support Woodside's future growth."

The new logo is comprised of three ellipses which come together to form a "W". The three ellipses also symbolise a flame, the company said in a statement.

The centre ellipse, coloured sandstone and slightly enlarged, represents a hydrocarbon reservoir.

The left ellipse, coloured grey, represents Woodside's base business including its oil assets. This ellipse supports the logo in the same way these foundation businesses will support Woodside's future growth.

The red right ellipse represents the company's gas business going forward. From late 2010, when the Pluto LNG Project is scheduled to produce first gas, natural gas will dominate Woodside's production portfolio.

Launching the revised logo, Mr Voelte also announced Woodside had committed to developing a Reconciliation Action Plan, which would be completed during 2009.

Reconciliation Action Plans help organisations build positive relationships between Indigenous and non-Indigenous people. It formalises a company's contribution by identifying clear actions and realistic targets, as well as lessons learned.

Mr Voelte said a strong relationship with Indigenous communities was already a priority for Woodside, but a Reconciliation Action Plan would document the company's actions and allow these to be open to public scrutiny.

"Woodside seeks to build long lasting relationships of mutual benefit to Indigenous people and our company wherever we operate," Mr Voelte said.

"We aspire to work collaboratively with Indigenous communities in a spirit of trust and respect to build sustainable outcomes."

Woodside recently opened an office in Roebourne to help build closer links with Indigenous communities in the Pilbara.

Mr Voelte also announced that Woodside had agreed to support the establishment of a Clontarf football academy at Roebourne. Woodside would commit $400,000 to supporting the academy in 2009 and 2010.

Clontarf seeks to improve the education, life skills and employment prospects of young Indigenous men by using football to engage these men with school education.

Mr Voelte said Woodside continued to seek higher levels of Indigenous employment with the company, and supporting programs which improved the work skills of Aboriginal people was a priority.


The link for the new logo is below:



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