Western Australia tantalises US tastebuds

Western Australian companies Golden Boronia Pty Ltd, Monastic Marvels Pty Ltd and Kailis Organic Olive Groves Pty Ltd will be on display at the 31st Winter Fancy Food Show being held in San Francisco from January 22-24.
More than 50,000 people are expected to attend the specialty food industry event with more than 50 other Australian brands and 1,100 US and international exhibitors showcasing their products.
The event is organised by the National Association for the Specialty Food Trade (NASFT).
Austrade's business development manager in New York Beth Goslin commented that this event is the largest-ever gathering of Australian food in the United States, reflecting the dramatic growth of interest in gourmet Australian food by American consumers.
"The demand for Australian specialty food in the US is clearly reflected in the numbers. In less than three years Austrade has gone from a single booth representing a few brands at the New York Fancy Food Show in 2003 to an unprecedented 22 booths in San Francisco," Ms Goslin said.
"American purveyors are increasingly purchasing Australian specialty food and beverage products. We expect this trend to continue in the coming years and envisage Australian food being embraced by American consumers with the same enthusiasm as Australian wines.
"The Australia-US Free Trade Agreement (AUSFTA) provides numerous tariff reductions on cheeses, nuts, olives and other specialty food items, many Australian specialty food exporters are able to pass these savings along--making Australian products even more appealing to American buyers," she said.
Some of the Australian brands on display include Beechworth Honey, Burra Creek Wines, OLLO, Pure Mountain Natural Spring Water, Valley Produce Company, and Yellingbo Gold.
The Australian Pavilion, organised by Austrade, is one of 37 US and international pavilions at the event, and is showcasing an unprecedented array of Australian specialty food and beverage products to tens of thousands of visitors.
Some of the products on display, many of which are available for the first time outside Australia, include seafood, cheeses, fruit preserves, extra virgin olive oils, pastas, crackers, cakes, teas and wines.
Austrade now provides support for Australian exporters in the US market with representation in 18 US cities and a dedicated network of USA Export Advisers around Australia.


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