Geraldton-raised Geoff Booth has been appointed group managing director for Telstra's Country Wide operation, following five years at the helm of the regional business in Western Australia, South Australia and the Northern Territory.
Below is the full Telstra announcement:
Appointment of Geoff Booth, Group Managing Director, Telstra Country Wide
I am pleased to announce that Geoff Booth has been appointed Group Managing Director, Telstra Country Wide.
Geoff has worked in the Australian telecommunications industry for 33 years. He joined Telecom Australia's marketing and sales management group in 1986, and later assumed senior executive roles in the business and government function, directing large sales teams handling the company's major mining and exploration customers.
Upon the creation of Telstra Country Wide in 2000, Geoff was the selected as western region managing director based in Perth.
In this role, Geoff was responsible for TCW's many customers in Western Australia, South Australia and much of the Northern Territory.
When Geoff recently moved to Victoria, he was appointed acting southern region managing director, based in Melbourne, managing TCW's customers in Tasmania and Victoria. Geoff has been a member of Telstra Country Wide's leadership team for five years.
During this period he has made an outstanding contribution to the business, not only delivering great commercial results, but also developing extremely strong and durable links with rural, regional and remote communities across five states and territories representing some three quarters of the nation's landmass.
When I announced Doug Campbell's departure, I said that Telstra remains committed to the highly successful TCW model.
I am pleased to affirm that Geoff shares this philosophy and will work with me and the company's leadership team, as well as with Doug, to continue building our business in the communities served by TCW.
Like his predecessor, Geoff plans to spend much of his time travelling around Australia meeting our people and customers.
He will also spend time in TCW's national headquarters in Albury. Geoff will report to me.
I look forward to Geoff continuing to deliver impressive results for Telstra and its customers outside our major metropolitan centres.
Geoff, 51, married with three adult children.
