19/11/2014 - 11:06

WAFarmers milk ready for sale

19/11/2014 - 11:06

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Coles stores in Western Australia will be selling WAFarmers branded milk from today, with part of the proceeds from sales going to development of the state’s agricultural industry.

WAFarmers milk ready for sale
WAFarmers will allocate proceeds to supporting local agriculture.

Coles stores in Western Australia will be selling WAFarmers branded milk from today, with part of the proceeds from sales going to development of the state’s agricultural industry.

It is the result of a three way deal between agricultural lobby group WAFarmers, retailer Coles, and Harvey Fresh which will process the milk under a licensing arrangement.

Italian dairy giant Parmalat acquired Harvey Fresh in April this year for $117 million.

The milk, which was unveiled Wednesday night at WAFarmers’ inaugral Heart of WA gala dinner, will include both full cream and hilo varieties.

It is modelled on a similar arrangement between Parmalat and the South Australian Dairyfarmers Association, with the possibility of expansion into a range of other products if milk proves to be a hit.

WAFarmers represents around 4000 members across a variety of produce, and the branding is a bid for the organisation to create an additional revenue stream to its membership fees.

From every two litre bottle sold, 40 cents will be creamed off the top for initiatives in the industry.

Western Australia is the nation’s smallest dairy producer by litres, with imports contributing roughly more than half of the state’s consumption.

Similar to New South Wales and Queensland, WA production is largely not milk but a variety of other dairy products.

The new product launch follows a substantial win for the nation's dairy industry on Monday, with the signing of a free trade agreement with China.

The state’s milk exports were around $50 million in the last financial year, according to the Department of Agriculture and Food.

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