27/06/2000 - 22:00

WA presence sagacious choice

27/06/2000 - 22:00


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“Recent surveys in the UK indicate 75 per cent of accountants recommend Sage.”

WA presence sagacious choice

UK-BASED channel-only accounting software provider Sage hasn’t looked back since establishing an office presence in

WA two years ago, according to managing director John Marshall.

Sage has been operating for nineteen years and was the first FTSE-listed company in the north of England.

Headquartered in Newcastle-upon-Tyne, Sage Software Limited is part of the Sage Group, which now employs more than 3,300 people worldwide.

Its key markets include the UK, France and Germany.

“We chose a Perth presence for Sage because it provides an ideal stepping stone to the South-East Asian market,” Mr Marshall said.

“WA also offers two extra hours for support service. We have had our distributorship headquarters in Perth for many years.

“We’ve had sixty-four acquisitions in the past four or five years including companies such as MultiSoft, State of the Art and BestBooks – making us the world’s largest software provider.”

Sage has 15,000 resellers throughout the world including 140 around Australia.

Mr Marshall said the company would continue growing exponentially due to the need for GST-compliant software.

“Between March 2000 and March 2001, we plan to gain 50,000 new users of our software in Australia,” he said.

“Currently, we are well on track for this.”

Mr Marshall said the company baulked at the high cost of inner city overheads and established WA operations in Canning Vale.

“The site offers convenient access for south-of-the-river employees and gives us more room to grow,” he said.

Mr Marshall said he hoped to replicate Sage’s success in the UK here in Australia.

“In the UK, we are seen to have a superior product to competitors such as MYOB and Quicken,” he said.

“Recent surveys in the UK indicate 75 per cent of accountants recommend Sage.

“We have an alliance with Microsoft so Windows operating system users are our market.

“Currently, there are 2.2 million users of Sage products worldwide.”

Mr Marshall said the company planned to develop new products for the electronic commerce environment.

“Together with Microsoft, we are looking at offering free web pages so businesses can ‘put their toe in the water’ to see if the Internet works for their business.”


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