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Tourism Council WA chief executive Evan Hall says WA needs to boost investment in promoting Western Australia as an affordable destination.

WA needs to up tourism game

Western Australia’s tourism industry is falling behind the rest of the country, with figures today revealing WA experienced the lowest growth in international visitors last year.

In 2015, the number of international visitors to WA grew by 2.68 per cent, the lowest increase of any state, while spending by international visitors fell by 4.72 per cent, a survey conducted by Tourism Research Australia found.

This compares with a national increase in international visitors by 7.89 per cent, while expenditure in most other states grew by more than 18 per cent.

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Comments

Western Australia
This is what I've been saying since 2010.. WA has a future in 3 main industries - Tourism, Technology and Education. We really need to be pushing things forward in Tourism in particular though.

As an advocate for Western Australia and with the state of the economy right now, Tourism should be the Prime industry here in WA. It will create more jobs, more revenue for the state and with our new developments through infrastructure we will see an increase in events, room nights and put us as a global brand. @sightseeingpass

ACPET Perth
International students make a major contribution to tourism. Western Australia is falling way behind other States in attracting international students. The Government has no clear strategy and appears to suffer from a lack of cooperation and coordination between the 4 key ministries who have a legitimate role inthis area. Other state ministers when traveling overseas to promote their states regularly take VET and Higher Education providers from both the public and private sector with them to promote the opportunities in thjeir states. Not so for WA.

Perth
WA needs to differentiate itself from other Australian capital cities. We have a very unique proposition here which is our indigenous heritage. There is an amazing opportunity in WA to provide international visitors with an experience like no other place in the world...

WA needs to market beyond the beaches and wineries to attract financially-abled Asian tourists. We are the closest state to Asia and we should maximise this advantage. Tourists want to be able to experience our local culture, attractions as well as have the option to shop (this is where we earn their big tourism $). At present our shopping culture is at least 10years behind Singapore, Malaysia, Hongkong, Taiwan etc. Very few places opens beyond 5pm weekdays, not to even to mention during holidays.

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