REDEEMING frequent consumer points is nothing new for shopaholics, frequent flyers and big-name car buyers.
But the fun is now extending into WA workplaces, with employees swapping key performance indicator (KPI) raps for consumer rewards.
BankWest is the WA pioneer of an online incentive scheme, which has cut down on manual management of its previous incentive scheme.
The new program allows BankWest to operate its own incentive site, in real time, and to offer a greater range of rewards.
The software system was developed by Melbourne company Accumulate, and launched last year after 18 months of global research.
Founder and managing director Stephen Hibberd found there was nothing similar in Asia, while the concept in North America and Europe remained quite new.
Many companies had schemes to manage sales incentive programs, and in Australia 86 per cent of companies with more than 500 employees had some form of employee reward program in place, Mr Hibberd said.
However, there was no total software solution for the steadily growing number of companies offering rewards across their entire workforces.
Early this year the company signed its first client, in Sydney.
It now has customers in Melbourne and Queensland and is talking to new WA clients.
The WA interest includes large organisations, and companies operating both in the city and regionally.
Mr Hibberd said the online incentive system could be applied by companies with as few as half a dozen employees or as many as several thousand.
Accumulate had set out to target medium to larger corporations, but was now attracting enquiries from much smaller businesses.
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