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Valentine’s bloom

FLOWER exports have blossomed in the lead up to Valentine’s Day, according to Western Australian flower exporter WAFEX. WAFEX managing director Craig Musson said Valentine’s Day was now a major export sales period for Australian flowers with the US, Canada and the Netherlands hungry for the range and variety available from Australia.

“Roses are the world’s biggest selling cut-flower crop sourced from low cost producing countries such as Zimbabwe, India, Kenya, Ecuador and Colombia,” Mr Musson said.

“Australia cannot compete with their low labour costs and often government-subsidised freight on this high volume commodity flower crop.

“Our niche is in unique Australian native blooms such as banksia, kangaroo paw, scholtzia and South African origin genera such as protea.”

The Australian export cut-flower industry produces sales estimated to be worth more than $50 million with Japan, US, Canada, Taiwan and the Netherlands the major markets.

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