30/06/2021 - 15:00

US surf park company sets up in Perth

30/06/2021 - 15:00

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US-based surf park business Aventuur is setting up a regional headquarters in Perth as it awaits a decision on whether it will develop and operate the proposed Cockburn surf park.

US surf park company sets up in Perth
An artist's impression of Aventuur's proposed Cockburn surf park.

US-based surf park business Aventuur is setting up a regional headquarters in Perth as it awaits a decision on whether it will develop and operate the proposed Cockburn surf park.

Aventuur has chosen Perth to establish its Australia and Pacific headquarters, with plans to develop surf parks in multiple cities in the region.

The company estimated it had a pipeline of mixed-use developments worth $US500 million to be built in the next five years.

It has acquired the licence to install Wavegarden technology, a brand of wave generator used in surf parks, in Perth and several other locations in the Asia Pacific region including New Zealand, Singapore, Fiji, Brisbane, Gold Coast, Sunshine Coast, northern NSW and Adelaide.

Wavegarden technology is used in six public surf parks around the world: in Brazil, Switzerland, South Korea, England, Wales and Melbourne.

Aventuur's Perth office will be run by Andrew Ross, the founder and former director of Aventuur's local competitor URBNSURF.

Mr Ross left URBNSURF, the company he founded and was a director of, in July 2020, to join Aventuur. 

He was behind URBNSURF's plan to build a surf park in Melville, which failed to get off the ground after it received backlash from the local community. He also led the establishment of URBNSURF's surf park in Melbourne.

Both Aventuur and URBNSURF are now competing to win the contract to develop and operate the proposed surf park at a five-hectare block in Cockburn in Perth’s south.

Aventuur is planning to build a $70 million surf park with a 100-room hotel and an integrated sport, health and wellness offering on the site.

“What we have planned for Perth is absolutely next level,” Mr Ross told Business News.

“It’s a bigger lagoon, it’s a larger wave generator, it will be the largest surf park in the Southern Hemisphere with the longest waves.”

Mr Ross said Wavegarden’s technology, which would be installed in the Cockburn surf park if Aventuur was awarded the contract, provided a higher frequency of waves and used less energy than other wave generators on the market.

Aventuur co-founder and chief executive Nicholas Edelman said the surf park would be family friendly and hopefully attract tourists, as it had in other locations around the world.

“There is one park that’s publicly available in Texas and people fly from California, they fly from New York, they fly from Florida all to this area and it’s place-made this area as people fly domestically and now internationally to surf this park,” Mr Edelman told Business News.

Mr Edelman said investors had been excited by the prospect of surf parks and leisure assets, especially in the US.

Locally, Mr Ross said he had spoken to several leading families and larger property developers in Perth who had expressed interest in supporting Aventuur’s proposed surf park development in Cockburn.

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