Two vie for interactive ‘card’ market leadership

TWO Perth multimedia companies are vying for leadership in the interactive CD-ROM product market.

Max Multimedia Limited and Q Multimedium – both recently listed on the Australian Stock Exchange – have launched similar CD-ROM mini disc products akin to interactive versions of collectable sports player cards.

The Q Multimedium product has personal information and statistics on a featured player, action footage and a quiz.

The information on the CD-ROMs can be updated by logging on to the Q sports website.

The company signed licence agreements with the Australian Football League and Australian Cricket Board late last year and has just announced a deal with UK distributor Midas Interactive Entertainment BV to produce discs profiling English Football Association and UK Super League players.

Q Multimedium executive director Raphe Patmore said the company was considering developing other participant-orientated products such as fishing CD-ROMS.

“We plan to generate revenue from online advertising through the website and anticipate this will ultimately overtake retail revenue figures,” Mr Patmore said.

Max Multimedia Limited managing director Ian Rodwell – a former Q Multimedium operative who left early last year – said the company was working towards producing mini-roms on music and other entertainment icons.

The Max mini-rom has a movie-style introduction and the sporting personality provides the voice-over on their personal profile.

The company has already attracted exclusive contracts with Manchester United, Leeds United, Martina Hingis, the All Blacks, the Springboks, Arsenal and the Wallabies.

Mr Rodwell said the mini-roms should retail for around $15.

The Q mini-roms have a recommended retail price of $9.95.

Mr Rodwell said the company was developing content for broadband broadcasting including cable television and digital television.

“Max has the capability to produce leading edge interactive television program content where the viewer will be able to watch a high quality video program on either a personal computer or digital television with set-top box,” he said.

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