Trend to virtual assistants

FOLLLOWING US and UK trends, virtual assistants are setting up shop in Australia and enjoying the freedom of being their own boss, says The Virtual Assistant Group managing director Kate Gorce-Macham.

“A short definition of a VA is a cyberworker who assists other businesses using technology to deliver services,” Ms Gorce-Macham said.

“The group is trying to raise awareness about this alternative virtual workforce that is forming and offering services to businesses who do not want the employee burden or who are perhaps fed up paying agency fees to find staff.

“As we all know, corporations are merging, downsizing or relocating – profitability appears to be more important to corporations than loyal employees.

“There are predictions that up to 70 per cent of the jobs that will be available in 2010 haven’t even been invented yet.

“We all need to think more creatively about our future livelihoods – VAs are doing just that.”

She said women with the right experience and expertise were bound to find a bright future in this area.

“Women comprise 85 per cent of the online community at,” she said.

“Women are often seeking ways to balance their professional aspirations and other life commitments and so many have embraced the idea of offering their expertise ‘virtually’ because they can be in complete control of both.

“A recent report revealed organisations are electronically outsourcing information-based work to firms or individuals located in cities or regions that previously would not have been considered.

“VAs working from SOHOs are quickly filling this niche with services as diverse as translation, database management and web design.”

Ms Gorce-Macham said the Virtual Assistants Group acted as an incubator for VAs, providing the support and resources needed to get their business off the ground.

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