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Treat your business as a boutique experience

EARLIER this month Myer announced that it planned to offer free shipping on its website, in an attempt to woo back customers who are shopping on overseas sites. But free shipping – and more importantly, price slashing – isn’t going to save Myer. Customers will still continue to buy from around the world, where they can get access to products and services faster and cheaper than Myer (and you) can offer them here.

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