25/05/2009 - 14:41

Tourism WA unveils advertising shortlist

25/05/2009 - 14:41

Bookmark

Save articles for future reference.

Advertising agency Marketforce has ended its seven-year relationship with Tourism WA as the latter unveils a shortlist of four agencies, including just one from Perth, for a new contract.

Advertising agency Marketforce has ended its seven-year relationship with Tourism WA as the latter unveils a shortlist of four agencies, including just one from Perth, for a new contract.

Perth-based 303, east coast firms BMF and Host, and international agency M&C Saatchi have advanced to the next stage of the tender process, with the successful applicant to be announced in July.

Marketforce has held the Tourism WA contract since 2002 but decided not to tender for the new contract.

"We looked at what Toursim WA were looking for in their tender process and we took a view that we didn't want to participate," Marketforce chairman John Driscoll told WA Business News.

"They were asking for a bit of creative work upfront which you don't get paid for and we took a view that we didn't want to make that investment."

He added that the decision not to tender will not have too much of an impact on business.

Marketforce's clients include Lottery West, Brian Gardner Holden, West Australian Newspapers, Channel 10 and Fonterra Brands.

Tourism WA executive director of marketing Stephanie Buckland said Tourism WA was committed to ensuring that its tender process was thorough and rigorous.

"Ultimately the successful tenderer will have to deliver advertising which builds tourism in the State and helps grow the economy," she said.

"We believe our commitment to this process will result in the very best agency for Tourism WA and the State's tourism industry. The new campaign will have a significant impact on the industry's ability to attract more visitors to WA."

The four short-listed companies will be asked to present a breakthrough creative idea and provide commentary on Tourism WA's new brand strategy during the next stage of the tender process.

 

 

The Tourism WA announcement is below:

 

 

Tourism Western Australia has short-listed four companies in its tender for advertising services.

The short-listed companies are:

- 303
- BMF
- Host
- M&C Saatchi

These companies were today notified that they have been successful in progressing to the next stage of the tender process.

Tourism WA Executive Director of Marketing Stephanie Buckland said all four of the short-listed companies had outstanding credentials.

Ms Buckland said Tourism WA was committed to ensuring that its tender process was thorough and rigorous.

"Ultimately the successful tenderer will have to deliver advertising which builds tourism in the State and helps grow the economy," she said.

"We believe our commitment to this process will result in the very best agency for Tourism WA and the State's tourism industry. The new campaign will have a significant impact on the industry's ability to attract more visitors to WA."

The four short-listed companies will be asked to present a breakthrough creative idea and provide commentary on Tourism WA's new brand strategy during the next stage of the tender process.

Tourism WA expects to announce the successful tenderer in July.

 

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

Subscription Options