Tourism Council puts hand out for marketing funds

The Tourism Council of Western Australia has called on the state government to continue investing in marketing WA to China, after Chinese visitors increased by 57.5 per cent over the past 12 months.


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The WA Tourism Council and other Tourism bodies need to start properly using their own strategic management skills by negotiating strategic alliances with others rather than, always putting their hands out for money from Government ie the taxpayer? What usuually happens is, that because the executives haven't any, real clue what to do or how to promote, they, immediately rush out and hire an advertising agency and PR company to tell them what to do and then they just facilitate! Be original, get off your backsides and DO something yourselves for once!

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