FUTURE PROOFING: Tourism’s value to WA is heading towards $12 billion by 2020. Photo: Attila Csaszar

Tourism Council calls for more marketing money

The state government’s strategy to double the value of the tourism industry to $12 billion by 2020 is on track (at $8.3 billion), however, the peak industry body is calling on a higher investment in marketing.

Tourism Council WA chief executive Evan Hall said the industry needed to capitalise on the fall in the dollar to below US80 cents and invest more in marketing, not just infrastructure.

“This can be a boom time for tourism in Western Australia; more Australians are likely to travel in WA and more international visitors are taking advantage of the low dollar,” he said.


(existing subscribers)

The password field is case sensitive.
Request new password

Register for free

Sign up here for free access to 7 articles per month + twice daily business email alerts.

Thanks! This question prevents spammers...
Enter the characters shown in the image.

Add your comment

BNiQ Disclaimer