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Tokyo trade mission

THE Eastern Metropolitan Regional Council is preparing to conduct a trade mission to Adachi-ku, in Tokyo, with a view to establishing networks for businesses in Perth’s eastern region. Eighteen months after a preliminary visit to Adachi, the local government body is taking a trade delegation there in October. The trade mission, which builds on the existing sister city relationship between the City of Belmont and Adachi City, will coincide with a two-day citizens’ festival in Adachi. The delegation will be promoting Perth’s eastern region as a tourism destination, using samples of produce from local businesses. In addition, the EMRC is filming a nine-minute promotional video, to be screened free of charge, prior to and during the festival, on an outdoor electronic billboard in Adachi. The film, which will run over a four-week period, is worth about $100,000 in advertising space. EMRC executive manager regional services Mick McCarthy said the billboard campaign would be a valuable tool in raising profile. “This is huge for us because 600,000 people walk past the screen every day,” he said. Mr McCarthy said the trade mission would also be assisting local wineries in establishing distribution channels. “We’re looking at contacting wine distributors while we’re in Japan and we’ll be meeting with them to explore partnerships for those and other businesses in our region,” he said.

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