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Time to get cracking

IT’S another year. Almost a relief isn’t it? Good riddance 2008. This year can’t be much worse. Or can it? The good news is we’re at a point of fresh start, new beginnings. New president. New regime. New ball game. New ideas. New hope. So, what else is new? What’s going to be new about you? What “new” are you committed to? Or me for that matter. What am I going to do? One thing is for sure; I’m not waiting until after the first 100 days to see what happens. I’m taking massive action today. My hope is that my actions match or exceed the economy’s progress. Historically, in the free enterprise system, business reacts faster than government. I don’t know about you, but I want to be on the leading edge, not the wait-and-see edge. When the economy begins to return, I want to be right in front of it, not reading about it in the paper, or watching some talking head tell me about it. This is not a resolution; it’s a resolve – and a game plan. Maybe if I tell you what I plan to do, it will inspire you to do more than you were thinking, and in a different way. Below are my objectives for the first 100 days of 2009. Note well: Not all will be completed in that timeframe, but all will be implemented and in full motion. • All-out sales campaign. Contact every customer we have ever done business with – offer them help, ask them where the most help is needed, and ask them for more business. • All-out improvement of customer service. Faster shipping, faster turnaround of training modules, faster response to needs and questions, and memorable recovery for the rare mistakes we make. More proactive customer communications – thank you’s and confirmations are the order of the day. Every day. • All-out branding. My writing, my column, my ezine, my website, and all my promotions will reflect the value that my customer can relate to, and want more of. • All-out relationship building. Value first is the key. Consistent communication is the secret. Increase the value of my website and weekly e-zine, Sales Caffeine. • All-out internal education with a focus on attitude and trust. This shoemaker’s daughter will wear shoes first. In order to offer the best of everything, my team (actually my family) will have to be their best. I have hundreds of hours of sales, customer loyalty, attitude, trust, and personal development training available, and my inside team will be the first to take advantage of it. • All-out self-education. More student time, less watching television. Read more. Study the history of sales and personal development more. Write more philosophical discoveries and understandings. • All-out work my hardest. I will complete three books this year. I will give 100 presentations. I will make certain all my content, whether in books or in seminars, is the most relevant, real world, and transferable as I am physically and mentally able to make it. • All-out work my best. Own my time. Invest my time. Be more organised and more productive in my early hours of the day. • All-out be my best. Increased focus on personal excellence, both physical and mental, and both at work and at home. Be the best dad, the best grandad, the best friend, the best boss, and the best person I can be. The key words are “all out”. This is not a time for waiting. This is a time for doing. What are you going to be doing all out? What are you going all out for to achieve this year? And what does all out mean to you? At this time of year, most people write down a few namby-pamby resolutions or goals. Lose a few kilos, read more books, exercise more, join a health club, keep a clean desk, and other dead-end wishes that will fade in less than a month. Don’t let this be you – especially this year. Why not add “all out” to whatever you write down so that you are determined to take some real action, and commit to an all out effort to achieve for yourself? Seems pretty simple – challenge yourself to become better, and in some cases, become best. New years symbolise and create opportunities for new beginnings more than any other time. Now is the time. Get going. Go all out. If you want a few more thoughts about how to achieve your goals, go to www.gitomer.com, register if you’re a first time visitor, and enter the word GOALS in the GitBit box.

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