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Time call prompts AM station sale

ROB Broadfield has put his Margaret River-based radio station, AM1611, on the market.

Mr Broadfield acquired the media outlet in 2001 after its owner of only a year, Lifestyle Radio, decided to sell during a legal battle with Red FM.

“We picked it up for a song and we’ve done really well,” Mr Broadfield said.

Annual sales are between $150,000 and $200,000, according to Mr Broadfield, who is selling the station for about $250,000.

Mr Broadfield, who owns and operates public relations company Newscomm, said the sale of AM1611 was driven by the need to devote more time to business commitments in Perth.

“I bought it in 2001 and I didn’t really have plans to sell,” Mr Broadfield said. 

“It was my intention that we’d give it a good crack and retire down here and run a radio station. As it turns out my business career has gone in a different direction and I don’t have time for what is essentially a hobby business.”

Mr Broadfield, who is also a Palandri director, established a South West office for his Newscomm business after he acquired AM1611 but said it had not generated the size of clients his company preferred to work with.

“We really work with the high end so most of the work we are doing is in Perth,” Mr Broadfield said.

He said while he had originally managed the station, it now had its own staff and general manager, which was a reason for the radio station’s success over the past few years.

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